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Rod Brouhard

Sex Sells, Even with CPR

By , About.com GuideMay 21, 2010

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I suppose it takes all kinds to get the message out. A new CPR demonstration video (parental discretion advised) is circulating through the blogosphere. I had to watch it a few times to make sure, but there are a few points I can now make.

First, the video touches on all the steps correctly, with corresponding demonstrations. All the parts are there:

  1. Shake and shout
  2. Call for help
  3. Look, listen and feel
  4. Two breaths
  5. Chest compressions at a rate of 100 per minute

It also illustrates that not all victims of cardiac arrest are old and out of shape - an important point. Finally, it's a reminder that you never know when you may be called upon to provide life-saving help, you might even be in your underwear.

I've now seen this video pop up on the LA Times blog and KevinMD.com as well as several others. There must be something to it. It's also proof that a good CPR training video doesn't have to come from a CPR training authority -- even a lingerie company can sell CPR.

What do you think? Should this become a standard training video? (I'm guessing the comments will differ by the gender of the commenter)

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Comments
May 21, 2010 at 12:51 pm
(1) Cory :

don’t be so sure opinions will divide by gender, usually it’s not the case! I think this is just fine. Of course like most people I’m tired of skinny white models being the only representative of sexual heat (we get that everywhere, so if you want to actually be creative, then, you know, actually be creative!)

Also, I’d be curious to know what you think of the calmness of the providers reactions in the video. the walking up the chest with the fingers slowly works as a seduction, but not so good in an emergency, no? it might have been interesting if they had taken models who didn’t “look” the part, even in lingerie, but had them act as a responder really would, with a bit more urgency or intensity. Or maybe the stillness of the response is good? In any case, thanks for sharing.

May 21, 2010 at 1:56 pm
(2) Rod :

Au contraire, my friend. Responders should remain calm in an emergency. Indeed, I have a reputation for slowing down at the scene of an emergency as things get more frenetic (something my wife absolutely hates when the kid is about to fall off the top of the refrigerator…long story).

Minutes definitely count, but it’s a bit of an overstatement to say that seconds count. I want responders to keep a clear head, which means working deliberately and carefully rather than scrambling around a la House, M.D.

May 23, 2010 at 11:27 am
(3) dr.khan :

pretty interesting! what more to say?

May 26, 2010 at 12:25 pm
(4) Elizabeth :

Firstly, anyone who needs this kind of motivation in order to pay attention
to potentially life-saving information might consider reading my article on
sex addiction.

Secondly, although “sex sells” to some people, it doesn’t to everyone. My
concern would be that by sexualizing mouth-to-mouth and CPR procedures even
more than they already are in the minds of many people, some may be put off
or may delay doing it in an emergency, particularly those with sexual aversion.

In every first aid training I’ve attended, there has always been a lot of
giggling and embarrassment around practicing these techniques, so I hope the
overly provocative and frankly homoerotic style of this video doesn’t have
the opposite effect from the one intended.

May 27, 2010 at 9:40 am
(5) PATTY :

You think this is harmless? This is a perfect example of why eleven year old boys are raping seven year old girls and worse. C’mon men we’re supposed to be a country of intelligent people.

May 28, 2010 at 12:56 am
(6) Melanie :

Patty…do not take away responsibility from individuals who choose violence. I bet you are under the belief that “If she just didn’t dress like that she wouldn’t have been raped.”

We are sexual beings…just look at ancient history and early art. This video will not be the source for rape or violence. Psychological issues arel

May 29, 2010 at 6:28 am
(7) First Aid Certification :

First aid CPR training is open to anybody. Everyone can and should learn how to perform CPR and administer basic first aid knowledge in case of an emergency.

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